ECONOMIC AND FINANCE COMMITTEE
Page 138
668
Mr RAU: Mr Beddall, I have a couple of quick questions, and the first relates to the
proposal you floated about review of the franchise agreements. Do you think that there is perhaps
an easier option available in terms of having what amounts to a standard form prescribed franchise
agreement that contains certain core elements that are immutable and become the basis of all
franchise agreements, and then there is some scope for variations that are not inconsistent with
those immutable basic requirements, which can tailor the particular agreement to the particular
franchise?
The Hon. D.P. BEDDALL: Certainly that is an option, and we do not rule anything
out. We are just saying, 'This is our starting point. Let's have a discussion about it.' We think that it
has been a long time in Australia since there has been a discussion on franchising, and that is why
we welcome your inquiry, and a similar inquiry has just taken place in Western Australia.
We think that that is the case, but the problem with any of that is that, if the
material is misleading, the only recourse a franchisee has is to law and, by the time a franchisee is
in a position where they need recourse to law, they usually have no money, and there are a
number of instances of that. I was president of the predecessor to this organisation, which got into
dispute with a franchisor who sued the organisation and bankrupted CEO because they had some
enormous amounts of money. That is what happens to individual franchisees in some franchises.
We make the point that not all franchisors operate in a predatory manner. We often
quote what is probably the best franchise system in Australia, and probably the world that is,
McDonald's.
One
of
my
directors
is
a
previous
McDonald's
franchisee.
If
you
look
at
the
McDonald's model, it gives all the information. If you buy a McDonald's franchise, you know exactly
what money you will make from your turnover. If you are not making that return, they put their own
people in to help you reach that return. Unfortunately, that is not the case across all franchises.
669
Mr RAU: My second question is in relation to a lot of evidence we have received
concerning what happens at the end of the franchise period and the difficulties that exist in relation
to renewal or re-issue of the franchise. I am wondering whether you and your organisation are in
favour something along the lines of the right to negotiate being explicitly granted by law (and I
assume that it would have to be a federal law) to a franchisee that would in effect say (assuming
that they had been otherwise compliant with the terms and conditions of the franchise agreement
up to the point of the expiration of the agreement) that they should least have a right to negotiate in
good faith with the franchisor for an extension or a continuation of the agreement.
The Hon. D.P. BEDDALL: We think that that is absolutely essential. We also have
a view that most franchise agreements in Australia are too short. Prior to coming to this meeting, I
went through the latest issue of the Franchise Magazine. If you look at that, the average term of a
franchise is about five years. The average cost of a franchise is probably $250 and more, which
means that the franchisee has to return $50,000 a year profit just pay off the capital investment.
Most people do not take that into account. They do not amortise the cost of the franchise over the
period to see whether it is profitable, and that is when they get into a lot of trouble.
Again, to use McDonald's, I think theirs is 10 or 15 years. At the end of that
process, the franchisee has the right to the capital gain. As I indicated, one of my directors just
recently sold two McDonald's franchises. His franchise agreement has expired, but he got the
capital gain in selling those franchises. That does not happen in very many cases. We think that it
is a very good provision because the person who is the franchisee has obviously put in years of
work to build it up. If you have a short term, such as five years, with a large capital cost, you will
never recoup the capital investment.
670
Mr RAU: My last question is: obviously, we are committee of the state parliament,
and much of the regulatory framework is within the constitutional power of the commonwealth and
not the state. Do you have any views on areas in which the state legislatures can make useful
contributions, aside from writing letters or making recommendations to be, hopefully, taken up by
our colleagues in Canberra?
The Hon. D.P. BEDDALL: I think that there are two things that can be done. When
I started this process as a minister way back in the early nineties, we brought in a voluntary code to
see whether a voluntary code would meet all the requirements. Eighteen years later we do not
think that that has been done properly. There is a way that state governments could play a role,
and that is through their consumer affairs departments or small business departments, where any
franchise sold in the state needs to be registered. It does not have to be onerous. It just means that